Vendor

27 09, 2018

Migrating from Legacy Licensing Solutions

By |September 27th, 2018|Categories: General|Tags: , , |

One of the greatest obstacles for software vendors considering a professional licensing solutions is the migration from existing/legacy solutions. The introduction overhead of a new system might affect not only the software vendor himself, but also (and more importantly) the existing customer base. The biggest concern in most cases is having to provide new license [...]

17 04, 2017

Monetizing your IoT and Intelligent Devices

By |April 17th, 2017|Categories: General|Tags: , , , |

Software licensing solutions are usually associated with desktop or server software applications. Nevertheless, hardware and intelligent device vendors, both in industrial and consumer space, are becoming software vendors too since: Hardware is becoming a commodity Software has traditionally higher profit margins than hardware Accompanying software modules enrich the offered product Device vendors require business model [...]

10 03, 2017

On License Audits

By |March 10th, 2017|Categories: General|Tags: , , |

The licensing policy of the majority of (B2B) software and device vendors falls in one of the following  categories: Technical (proactive) In-house licensing solution External/professional licensing solution Audits (reactive): no technical licensing, terms regulated on paper Hybrid - combination of technical licensing and audits The challenge for every vendor is to choose the policy that [...]

2 01, 2017

Enpowering your Resellers

By |January 2nd, 2017|Categories: General|Tags: , , , |

A fundamental objective of most software vendors is to find partners/resellers that will help them scale their business. Resellers can be particularly beneficial, in many case the only way, for expansion and international growth. Nevertheless, establishing successful channels is particularly challenging for software vendors: Enablement/Attractiveness: providing resellers with the necessary support (training, material, marketing) for [...]

6 11, 2016

The Case of in-house Licensing Solutions

By |November 6th, 2016|Categories: General|Tags: , , |

A surprisingly big number of software vendors rely on software audits instead of a real licensing solution in order to prevent over-usage. I call this the reactive approach. The majority does opt for a proactive approach. Nevertheless, instead of integrating a professional solution, it chooses to develop an in-house solution (let's call this solution EasyLic). [...]

5 06, 2016

Feature Lifecycle and Existing Customers

By |June 5th, 2016|Categories: General|Tags: , , , |

Being responsible for our licensing, every time that a new, to be licensed feature was developed, I had to update the (master) license definition. In parallel, our engineers had to make sure that the software worked seamlessly with our licenses. While neither this process nor the subsequent generation of new licenses was a headache, existing [...]

7 05, 2016

Automating the Licensing Process – A Blessing for the Vendor AND the Licensee

By |May 7th, 2016|Categories: General|Tags: , , , |

As I explained in my first post, my first acquaintance with licensing came through my analysis requirements. Since we already had an in-house solution (which experienced colleagues of mine praised, considering it superior to others) and everything seemed to work fine, I naively believed that licensing would not considerably bother me. After all, product managers [...]