Despite the wide spread adoption of BI and analytics in almost every department of organizations, software products are still being mainly driven by various interests and gut feelings of its several stakeholders rather by real data.
This session argues that the collection of software usage data has to be rooted in the software engineering department, creating a software product that is proactively designed to generate analytical data, instead of being treated as a reactive, sales driven BI project. We present a case study to support our thesis.
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